Why India's Luxury Goods Market is Undergoing Significant Transformation – Entrepreneur

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By S Shanthi Feb 15, 2024
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India’s luxury goods market is undergoing a significant transformation, driven by technological advancements and a growing focus on sustainability, says a new report.
According to Deloitte’s 2023 Global Powers of Luxury Goods report, India made significant contributions to the global luxury industry, which surged to US$347 billion in FY2022. The growth was attributed to the strategic integration of technology, particularly GenAI, which facilitates personalised customer experiences and real-time support.
The report says that with its growing middle class and weddings, India has become the second-largest gold jewellery market in the world and traditional gold retailers are making way for modern retail chains with renowned luxury brands. It also highlights six Indian luxury companies that specialise in vertically integrated jewellery and are amongst the top 100 global luxury goods companies. Malabar Gold & Diamonds, Senco Gold Limited, and Thangamayil Jewellery Limited are the new entrants, joining Titan Company Limited, Kalyan Jewellers India Limited, and Joyalukkas India Limited. These companies reported more than 20 percent sales growth in FY2022 and contributed to the industry’s 32.8 percent composite growth.
Furthermore, luxury brands are driving sustainability initiatives in the fashion sector, emphasising circularity and environmental consciousness. The report underscores the pivotal role of emerging technologies in driving this green transition while fostering consumer trust and strengthening brand relationships.
“Luxury brands are swiftly embracing environmentally responsible, circular economy models driven by evolving consumer preferences and regulatory mandates. Digital technologies, such as artificial intelligence, machine learning, and Internet of things play a crucial role in advancing this green shift while enhancing brand-consumer relationships. We anticipate these innovations to revolutionise the luxury market, globally,” said Anand Ramanathan, Partner, Consumer Products and Retail Sector Leader, Deloitte India.
Moreover, with the surge in discretionary spending, Indian consumers are increasingly inclined towards luxury purchases, accentuating India’s pivotal role in shaping the future of luxury retail, he added.
The report further says that as the luxury sector continues its upward trajectory, companies are increasingly adopting circular economic principles and stepping up their sustainability efforts, including net-zero targets and supply chain traceability. Concurrently, growing consumer consciousness regarding ESG issues is influencing the luxury companies’ product strategies, it says.
“With the help and advancements of technology, in FY2022, the world’s Top 100 luxury goods companies are bigger and more profitable than ever. It is a good news story as companies registered double-digit sales growth in all product sectors—in particular, the fashion sector saw growth with the strongest recovery in FY2022,” said Evan Sheehan, Global Consumer Products and Retail Sector Leader, Deloitte.
Former Senior Assistant Editor
Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 
 
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