From creator to entrepreneur: The evolution of social media influencers in India – Forbes India

Anubhuti is a writer at Forbes India, currently working from Gurugram. She reports on startups, culture, hospitality, and gender. As part of the web team, she is responsible for running the website along with the team, and manages the LinkedIn page. An alumna of SCM Sophia, Mumbai, she has previously worked with Hindustan Times as a features writer and at The Swaddle, reporting extensively on gender and health. She is a Kathak enthusiast with seven years of training and a lifetime to go. When not working or dancing, she’s making clothes out of Indian prints, which she hopes will turn into a small business after she retires.
From creator to entrepreneur: The evolution of social media influencers in IndiaAanam Chashmawala launched her brand of beauty products, Wearified, to match Indian skin tones.
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