Changing The Game In Pharma – Entrepreneur

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC
By Priya Kapoor
Opinions expressed by Entrepreneur contributors are their own.
You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.
For a long time pharma marketing was all about pharma brands getting in touch with their target audience – doctors physically. But the process involved a lot of inefficiencies both in terms of the time and money spent. But Doceree changed the game.
As there has been a gradual rise of Health Care Professionals (HCP)-only digital platforms such as medical education sites, networking sites, medical associations, and medical journals that HCPs visit to advance their professional knowledge or to connect with their peer group – on the back of their partnership with specialized ad exchanges, pharma messaging can be presented to targeted HCPs based on their search/ need on the endemic sites through programmatic tools. These tools ensure that an advertisement which is meant for physicians of a particular specialty is seen by them only, thereby reducing inefficiencies.
With the help of its proprietary AI engine, Espyian, Doceree has already targeted over 1 million physicians across the US. The number is close to 3 lakh in India.
The start-up is profitable across markets, and has grown more than 100% in the last one year with monthly revenue rising five-fold between the Series A funding in April 2022 and now.
The company recently raised $35 million in Series B, and is striving towards expanding significantly across the globe in the next two years.
•Year of inception: 2019
•No. of employees: 100+
•External funding received so far: $48 million
•Major clients: Working with top 10 pharma brands, globally.
•Any IP developed/ patented: ESPIYAN
Former Feature Editor
Priya holds more than a decade of experience in journalism. She has worked on various beats and was chosen as a Road Safety Fellow in 2018, wherein she produced many in-depth & insightful features on road crashes in India. She writes on startups, personal finance and Web3. Outside of work, she likes gardening, driving and reading. 
Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.
Finvolve also announced the launch of two new funds, pre-seed Accelerator Fund and Scale Fund, including a GIFT city, with an investment capacity of around INR 500 crore to widen its investment spectrum: Accelerator, Seed, and Scale.
Under the leadership of Gaurav Aggarwal and Anuja Verma, Truva AI has created an innovative solution for customer onboarding and retention, leveraging sophisticated AI agents.
Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.
Self-esteem can be hard to come by and even harder to maintain. To give yourself a boost, try these authors' words of wisdom.
Having raised over USD 17.5 million at a valuation of 250 million from global investors, MAI Labs plans to raise the next USD 50 million at a valuation of half a billion dollars
Successfully copied link
We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur.
Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC


Leave feedback about this

  • Quality
  • Price
  • Service
Choose Image